How to Make Your Website More Linkable
One of the best ways to grow your search engine rankings is to get more high-quality backlinks. But, if your website isn’t linkable, no one’s gonna link to it, which means you’re not gonna rank. Here’s are 3 ways to make your site more linkable.
The first thing you need to do is add a blog. This is definitely one of the best SEO link building strategies that works today. People love linking to content and information, especially ones that educate or that are humorous or that tell jokes or anything that entertains. If you don’t have a blog, then you’ll never get any backlinks! Who wants to link to a contact page?
The second thing I have for you, and this works extremely well to produce a ton of high-quality backlinks if you’re a B2B company, is to have case studies. When you have a case study, the company that you’re featuring usually will link back to it and promote it. So, if you’re a B2B company, head up all your customers and try to create case studies.
The third thing that you need to do is create detailed guides and content, like ebooks, white papers, advanced guides. This will boost your SEO because people love to link to them.
When you do this, people are like, “Oh my God, this information’s so amazing, it could be a book. I would have spent 50 bucks buying it on Amazon, but I can get it from your site for free now.” That’s what causes a lot of backlinks.
And, last but not least, create infographics. I know infographics have been out for a long time, but people have stopped doing them. I don’t know why. They still go viral, people love linking to ’em more than any other content type out there, but for some weird reason, people have gotten lazy and they’re like, “Eh, let’s not create as many infographics.”
So, you know what, go to dribbble.com and you can find infographic designers.