How to Hire an SEO
Want higher search engine rankings? Well before you hire an SEO, there are a few things you ought to know:
First, you need to look for someone with a proven track record. Just because someone “knows about SEO”, it doesn’t mean they are good at it. If they don’t rank for marketing related terms on their own website, it is too risky to hire them. Or if they don’t rank their past customers for competitive terms, they probably don’t have much “real” experience.
Second, post job listings on Indeed, Craigslist or Angel List. You can find tons of search marketers on there. Before you hire any of them, ask them for references and case studies so you can double check that they really did rank those sites higher.
Third, don’t just hire an SEO before you test them. Get on the phone with these potential candidates and ask them what they think about your website.
You want to do this in real time because you don’t want to give them too much time to think about it. Any decent SEO will be able to give you feedback within a few minutes of looking at your website.
Last but not least, don’t give them a big project right when you hire them. Give them something small to do and within Google Search Console you will be able to evaluate if their change had a positive effect or not.