4 Local SEO Marketing Strategies to Build Your Brick And Mortar Business
You’ve got a localized business. Why aren’t you ranking on Google? Why aren’t you optimizing it for search engines? You can. Here’s how to make it happen.
Today I’m going to share with you how to do SEO for brick and mortar businesses.
The first thing you need to know about is Google My Business.
Google My Business allows you to submit your localized business to Google, where you’re putting in your company name, your address, your phone number. Once you’re listed in there, you can rank in the localized pack.
The localized box is whenever you search for, let’s say, a pizza restaurant on your mobile phone, you’re getting all these localized listings.
That’s a localized pack. And you want to be in there because if you’re in there, you’re going to get more business.
The next thing you want to do is get the reviews. When you get reviews, you’re going to rank higher. So the more people that say you’re amazing and that you have a good product or service, the better off you’re going to be.
So within your storefront, tell people, “Hey, rate us on Google. “Leave a review. “Leave a rating.” And you’ll find a lot of people will. Everyone these days is focusing on Yelp reviews.
Yeah, there’s nothing wrong with Yelp, but why not also focus on Google?
Because that allows you to rank higher. The next thing you want to do is make sure you include your address, the name of your business, and the phone number on your contact page. By doing that, when people are searching localized queries, you’re much more likely to pop up.
The next tip is if your website is running on WordPress, use the Yoast SEO plugin. It’ll optimize your website without you even being technical. You don’t need to pay an agency thousands of dollars.
You don’t have to pay a marketing agency. If you’re a localized mom and pop business, just go out there, use the Yoast SEO plugin on your WordPress site, and it’ll pretty much optimize most of the things you need to do. If you’re not running WordPress, then that’s fine. You can just go in there, address your title tags to include your keywords, your meta description to include your keywords and make sure you include the keywords you’re going after within the text or pages of your website.
If you don’t have the keywords, how will Google know what to rank you about? Then you want to create more content.
So if you’re a pizza shop, you want to write content about pizza, how to make amazing pizzas, how to make them taste better, how to cook them, all this kind of stuff. I understand you’re not in the business of teaching people how to make pizza, but by writing all this content about pizza and flavors and if it goes with wine or it doesn’t and all these kind of articles, you’re more likely to rank for all the pizza terms within your city.
And last but not least, sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has to your site, what errors they’re finding. You can submit your sitemap.
If you don’t have a sitemap, just go and create an XML sitemap. If you Google for it, there’s a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business as.
You can pick which region, especially if you’re a national business or you’re focusing on the United States, because sometimes you’re localized, and you have a small mom and pop stores all over the United States. And you can do that within Google Search Console, in which you can identify which region you’re going after.