Neil Knowledge

How to Track Your Offline Marketing Efforts Online

The majority of marketing spent these days is still offline. Although it’s hard to track, it still is possible. Here’s how to track your offline marketing efforts to see if it’s even working.

Tip #1: Use unique URLs – So anytime you’re doing flyers, TV advertisements, you can give people a unique URL specifically for that offline channel. That way you can end up tracking online and seeing the results that you’re getting.

Tip: #2 Create discount codes – These discount codes can be specifically towards your offline campaign. So when people come online, they have a reason to buy because they’re getting a discount. On top of the discount when they put it in on your website, you’re gonna know where they’re coming from.

Tip #3: Use a unique phone number for each of your specific marketing campaigns – This is called tracking. So when we do flyers versus postcards, we’re using different phone numbers in our flyers than we are in our postcards. When people dial one of those phone numbers, whether it’s from a flyer or a postcard, our call-tracking software tells us where it came from. That way we can attribute sales to specific offline marketing campaigns.

If you’re trying to figure out what type of offline call-tracking or online call-tracking service to use, you can check out CallFire. It’s a simple way to track your phone numbers, whether they’re offline or even online. Use those tactics and you’ll start being able to track your offline marketing methods today.

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