What Should You Do If Someone Is Copying Your Marketing Strategy?
Your marketing strategy is going to be copied. It’s not a question of “if”, it is a question of “when”.
Here’s what you should do when your marketing strategy is being copied:
First, speed up what you are doing on the marketing end. You can’t stop people from copying you, but you can make it harder for them to copy.
By continually doing more marketing and doing it faster, fewer people will be able to copy everything you are doing.
Second, stay up to date with the current marketing trends. From watching videos like this, listening to my podcast, or reading marketing blogs, you’ll continually learn new strategies.
Implement those new strategies on your website. This will help stay ahead of your competition.
Third, put in more time, energy and resources into your marketing. Just look at me, I produce so much content, videos, training material, and guides that it would take too much effort for people to copy.
And people are lazy, so the more above and beyond you go, the less likely they are to copy.
By following the steps above you will get fewer copycats.