How to Differentiate Your Product from Your Competitors
You’re an entrepreneur and have a product and service. I bet your competitors have a similar product or service. How do you gain a competitive advantage with your online marketing efforts?
Tip: #1 Tell a story – If people understand why your product or your company is different than the other players in the space, they’re much more likely to connect with you and buy from you.
That’s why storytelling is so powerful to gain a competitive advantage. It goes back thousands and thousands of years with marketing. People connect with stories, they connect with emotion. If you don’t tell any stories on your website, people are just gonna see it as a cold corporation.
Tip: #2 Focus on your unique selling proposition – Your USP or unique selling proposition has to be different than your competitors’. For example, if your competitors claim to be the biggest player in this space, then your unique selling proposition should be “hey, we’re a boutique agency and when you work with us, you work with the founders”.
That’s an example of a unique selling proposition, so when you combine those two strategies, you’ll be able to differentiate yourself from the competitors and more people are going to be likely to buy from your website versus other players in this space.
This is how you win in digital marketing.