Neil Knowledge

How to Improve Conversions By Creating Urgency

People come to your website, but they have no reason to buy. You’re not giving them a reason to check out right now.

I’m going teach you how to boost your conversions by creating a sense of urgency. A simple way to create a sense of urgency, and this is the first tip I have for you, is to use countdown timers on your website.

Let’s say you have a deal, why not make your deal expire? If it’s an amazing deal, you should have a countdown clock. Why make your deal last forever? Make it last for five hours, 24 hours, you pick the timeframe.

Have a countdown timer, and what that’ll cause is more people to buy from your website faster.

The second tip I have for you is scarcity. Do you remember woot.com? A lot of people don’t talk about it these days, but it was one of the first e-commerce websites on the web to sell you a bag of crap, and they have a limited quantity of these products.

Once it all runs out and goes to zero, then you can’t buy any more of it. So limit the amount of quantity you have of your product. And if you make that quantity known on your web page, people will know, and be like, oh, there’s only five remaining, or 10 remaining, or 20, or 100… I have to buy right now if I really want it.

And here’s a quick bonus tip for you, if you’re using Shopify, there’s a theme called Booster, which has all of that built in, the countdown timer, and even showing people as your product is depleting.

So if you have 99 left, 98 left, 97 left, etc., it will show that. And if you just follow those tips, you’ll create more urgency and generate more sales.

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