What Are Carousels And Should You Use Them On Your Site?
Should you have multiple rotating images on your website? Carousels are a box on your website in which someone can place multiple images within that space.
For example, you will see this on photography or image-based type of sites. In which images continually rotate.
9 out of 10 times a carousel is going to reduce your conversions. So you should avoid using them, especially when it comes to the above the fold real estate.
If you have an ecommerce site you can always use a carousel to showcase multiple images of the product. But don’t place this above the fold and don’t highlight this area.
The reason carousels decrease conversions in most cases is because they distract users. They tend to drive users in a different flow than what they need to take in order to convert.