Neil Knowledge

How to Write Engaging Content For Boring Industries

It doesn’t matter what industry you are in, you can still create amazing content that goes viral.

So if you want to create viral content for your industry you should first look on Reddit to see what has done well within your space.

For example, if you are in the life insurance space, on Reddit you would search for “life insurance” as well as related terms like death, and money.

From there create more detailed versions of the content that has done well. For example, a viral piece of content that I have written in the past is “19 Things You Didn’t Know About Death”. Not only did the post go viral, but it started to rank for “life insurance”.

I came up with that idea because someone else wrote a similar article that discussed the 10 things you didn’t know about death. Mine was just more detailed.

The key with creating engaging content is to look for facts. People love to share facts on the social web.

You can also find ideas for your industry by doing searches on Buzzsumo and Quora. Buzzsumo sorts content by popularity (social shares).

With Quora look for questions with a lot of comments and votes. You can then turn those questions into a detailed blog post on your site.

Whatever you decide to write on, make sure the content is very detailed and thorough.

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