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How to Write a Blog Post People Actually Want to Read

Are you tired of writing content that no one is reading? Well if you follow these 7 steps, people will start reading and sharing your content.

Step 1: Write with the words “you” and “I”. It makes the reader feel like you are having a conversation with them, which causes them to read more and engage.

Step 2: Your paragraphs can’t be more than 5 or 6 lines. Long paragraphs seem overwhelming which discourages people from reading.

Step 3: Use sub-headings. Sub-headings make your content easier to skim.

Step 4: Write a conclusion. By having a conclusion people will know what your blog post is about. Many readers scroll down, read the conclusion first and then the rest of the blog post.

Step 5: Cite your facts. When you are using facts, make sure you cite them. If you don’t you won’t build credibility, which means your readers won’t trust you.

Step 6: Use pictures. A picture says 1000 words, so why not use images to convey your message.

Step 7: Write thorough/actionable content. If people gain value from your blog they will come back. If you are writing fluff, readers will bounce off your site and never come back.

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