How to Measure ROI of Content Marketing
Is your blogging even worth the time and efforts? Here’s how you can measure ROI for all of your content marketing efforts.
Do you really want to be left out? No, who does!
Hey everyone, I’m Neil Patel, and today, I’m going to share with you how to measure the ROI of your content marketing.
So now that you’ve already known, or at least hopefully I already convinced you to do content marketing, you need to measure the ROI.
So what’s the first thing you need to do?
Sign up for Google Analytics. Google Analytics is a free tool from Google.
It’ll tell you how much traffic you’re getting. See, the beautiful part is, not only will Google Analytics show you how much traffic you’re getting, and this is the second tip, is it can tell you how many conversions you’re generating.
So tip number one was to sign up for Google Analytics, tip number two is to track your conversions within Google Analytics.
So instead of goal tracking, and within Google Analytics, you can identify how much each lead or each sale is worth to you, and every time you generate a sale from your content marketing, it’ll show you that this is how much revenue you’ve generated.
Then you could match that up with how much money you’ve spent.
If you spent a lot of money and you’ve generated even more money, then you’re good.
If you’re spending $10,000 a month but you’re only generating $1000 a month, something’s quite wrong.
The third thing you need to know is it takes a year before content marketing does well.
Yes, within six months you will see results, but within a year or after a year more so, that is really when things start kicking in, so you have to be patient. If you want to be cashflow positive in the first twelve months, it’s probably not going to happen.
If you started five to ten years ago, sure, but it’s way harder to get rankings in Google, and it’s harder to get traffic from social sites like Facebook, so you need to give it time.
Last, but not least, if you’re trying to generate an ROI from content marketing, go check out SEMRush.
They’ll tell you how much traffic you’re generating and how much it’s worth, similar to Google Analytics, but they give you a dollar estimate, and they tell you, other people, who are buying traffic for your keywords, how much they’re spending.
So for my blog, my neilpatel.com site, my traffic’s worth more than a half a million dollars a month.
That’s a lot, and it’s all about content marketing.
As you can imagine, I’m not spending a half a million dollars a month in content marketing. Now I’m not saying I’m generating a half a million dollars in income, but what SEMRush is telling me is if I had to buy that traffic, and other people are buying it, and that’s what they tell you, that traffic is worth roughly a half a million dollars.
That’s a huge number, right? That’s the power of content marketing. There’s ROI; you just have to be patient and give it a year.