What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

If you want to succeed in business, you need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. What does that mean? … Continue reading What a Unique Selling Proposition Really Means & Why Your Business MUST Have One