The Marketing & AI Summit Recap: Session Highlights and Action Items

NP Digital Summit 2023 is over. What a journey!

Thousands of people tuned in live to listen to revolutionary insights from internationally renowned experts in our industry for our 3-Day Virtual AI Summit. 

I am filled with gratitude and awe for the community we have built together.

Thank you! 

I’d also like to say thanks to our many amazing sponsors! We & Goliath assisted us in producing and marketing this year’s Summit. Their strategic input played a crucial role in making this event exceptionally successful. Their team’s proficiency and commitment were evident throughout the process. 

And Observe Point, who helped us with tracking everything and having a dashboard with all the data in a single place.

Were you not able to attend the Marketing & AI Summit 2023? Here’s what you should know then…

I’m here to catch you up to speed and fill you in on what you missed. 

You can watch the recordings here.

Not a member? Purchase your access here.
P.S.: the cart will close on October 9, 2023 — at 11:59 PM, not selling this after Monday.

This year, we had 39 insightful sessions, each packed with strategies and actionable insights. From our NP Digital experts to big-brand speakers from amazing companies such as:

• Google
• Sony Music
• Mitsubishi
• ESPN
• American Express
• Exploding Topics
• Marriot
• BBVA
• and even the former CEO of Loro Piana.

Here is an inside look at some of the great sessions from Day 1, 2, and 3… 

Day 1 – Jose Abreu: From Content Consumers to Creators: The Democratization Effect on Audience Development in Music 

Jose Abreu, the Vice President, Digital Marketing & Streaming, Latin Iberia Region for Sony Music explored the rapidly changing landscape of the music industry and how technology has transformed the way we consume and create music. 

Before the digital era, content creation and distribution were limited to select companies and individuals.

Making and sharing music required access to music studios, distribution companies, and physical stores. Consumers had to rely on radio, television, magazines, word of mouth, or local shows to discover new music.

The constant evolution of technology has opened up new opportunities for both consumers and creators. 

Control of content and revenue is crucial for musicians, and the rise of independent artists is a testament to the changing landscape.

With the availability of options like direct-to-artist platforms, anyone can make and release music without waiting for a major label to discover them.

Indie music consumption now represents over a third of global music consumption, and it continues to grow. 

Streaming services have played a significant role in this shift. They have revolutionized how we discover and consume music, providing access to a vast library of songs with just a few clicks.

Jose delved into the playlist culture, where well-curated experiences cater to different moods and genres, and how data analysis has helped artists and labels make better strategic decisions. 

Essential takeaways from José:

1. The power of technology and AI: In the pre-digital era, content creation and distribution were limited to a select few companies and individuals. Now, thanks to advancements in technology, anyone can create and share music from the comfort of their own homes. The rise of social media and streaming platforms has democratized the music industry, allowing independent artists to thrive and reach a global audience.

2. Data-driven opportunities with AI: Data has become an invaluable tool for musicians and labels. With streaming services and social media platforms providing insights into audience demographics, preferences, and geographic locations, artists can make smarter decisions when it comes to marketing and fan engagement. Algorithmic playlists and personalized music experiences are just some of the ways data is revolutionizing the industry. 

3. The challenges and future of music with AI: While technology has opened up new possibilities, it also presents challenges. The abundance of content and the need for fair compensation are ongoing debates, and the rise of AI-generated music raises concerns about copyright and originality. The future of the music industry remains uncertain, but with constant innovation and the passion of creators, the possibilities are endless. 

Want to learn more? You can watch the recordings here.
Not a member? Purchase your access here.

Day 2 – Ashley Kirchner: Sailing Towards Success: Navigating Growth with Integrated Marketing Strategies 

This session was particularly fun as it was hosted by NP Digital team’s Emily Marietta and Leah Hendricks, along with CEO of Ecom Vessel, Ashley Kirchner.  

In this session, Ashley shared her story of facing a major challenge with one of her many brands, Coldie Holdie.

After investing over six figures in marketing and SEO, the team was faced with a major setback when the primary domain asset was seized by a multi-million-dollar company.

This not only had a devastating impact on their SEO efforts but also posed a significant threat to their business.

Despite this setback, Ashley and the team were determined not to give up.

They worked tirelessly to strategize and find solutions, eventually regaining ground and surpassing their previous success on their new domain.

Ashley says, “Since I started working with NP Digital, I’ve learned so much more about backlinking and that there is just so much more to SEO than what I thought I knew. Eventually the ROI will make sense on it; I now use NP Digital for all three of my companies.” 

Ashley also shares valuable insights into her journey as an entrepreneur, from starting with a small print shop to expanding their business nationwide and venturing into the world of e-commerce. 

Essential takeaways from Ashley:

1. Predictive Analytics for SEO and Marketing Strategy: AI technologies can be leveraged to better predict the outcomes of SEO and marketing strategies. In situations like the one Ashley faced, predictive analytics could potentially forecast issues with domain assets or other digital properties, allowing businesses to mitigate risks before they escalate.
   
2. AI in Integrated Marketing Strategies: Ashley’s session talks about navigating growth with integrated marketing strategies. AI can significantly contribute to integrated marketing by automating data analysis, identifying consumer behavior patterns, and optimizing marketing campaigns across different channels to achieve more coordinated and effective marketing efforts.

You can watch the recordings here. Not a member? Purchase your access here.

Day 1 – Neville Medhora: The One-Person, Million-Dollar business of the Future 

Neville discusses the incredible advancements in technology that have opened up new possibilities for entrepreneurs.

Code, media, and people are three key elements that have undergone significant transformations, allowing you to build a thriving business with just a single person or a little help from freelancers. 

Through the power of code, Neville explains how you can repeat processes billions of times at a fraction of the cost. He highlights examples like Sumo.com, where an email sign-up form is entirely managed by code, capable of handling thousands of new customer sign-ups without a hitch.

The days of bottlenecks and limitations due to manual processes are long gone. 

If there’s anything to have learned from Neville’s session, is: 

1. AI can help you get rich: With advancements in technology, you can now use code to automate processes and tasks, allowing you to run a thriving business with minimal resources. In today’s digital age, media is all about code. Utilize platforms like YouTube and social media to reach and educate a massive audience without the need for constant physical presence. 

2. Scale your marketing with AI: By focusing on scalable media and leveraging code, you can create a business that grows exponentially with fewer limitations and bottlenecks. 

You can watch the recordings here. Not a member? Purchase your access here.

Day 2 – Jitendra Jain: What I learned from my 30-Day Generative AI Journey 

In this session, Jitendra Jain, VP Loyalty & Partnerships EMEA at Marriott International Inc. Took us on a journey to demonstrate the immense possibilities that can be achieved through creative thinking and AI technology.

He explores various use cases of AI, from creating bedtime stories for children with Chat GPT to generating copy and providing inspiration for practical applications such as search optimization. 

This session showcased how AI can be a valuable tool for coding and programming. It highlights examples where Chat GPT generated code for creating websites and even assisted in the iterative process of coding a game. 

However, Jitendra also addresses the challenges and concerns surrounding AI, from bias in language models to potential security and privacy issues. He emphasizes the need for a thoughtful and cautious approach as AI technology continues to advance. 

Takeaways from JJ:

1. AI helps with creativity: Jitendra used language models to create innovative ideas, storylines, and even brand concepts. With AI tools at his disposal, he was able to generate inspiring content, iterate on designs, and save time in the creative process.  
   
2. Personalize customer experience with AI: Jitendra demonstrated the capability of AI in personalizing experiences and planning itineraries. Whether it’s curating a tailored travel plan with specific preferences or creating personalized fitness and nutrition plans, AI can be a game-changer. As AI advances, we can expect more personalized features integrated into various industries, such as hotels, online travel agencies, and wellness platforms. 

Don’t miss out on the fascinating insights and experiments shared in this session!  

Watch the full session here. 

Not a member? Purchase your access here.

Day 1 – Vincenzo Riili: Marketing and Technology- A Shared Journey 

Vincenzo Riili, Senior Marketing Director Google Italy, shared insights and experiences as a marketer in both the traditional and digital age, shedding light on the evolution of the industry over the past two decades. 

It was really interesting to hear how marketing has adapted alongside technology, incorporating algorithms and data into the creative process.

He shares how marketers can leverage these new skills to increase their impact and drive revenue generation. 

To thrive in today’s landscape, marketers must constantly update their skillsets and stay informed about emerging trends and technologies.  

Takeaways from Google Italy’s CMO:

1. Incorporation of Algorithms and Data in Marketing: The mention of incorporating algorithms and data into the marketing creative process signals the role AI plays in modern marketing. AI, through machine learning algorithms, can analyze vast amounts of data to derive actionable insights, personalize marketing campaigns, and enhance customer engagement, all of which are crucial for driving revenue generation.
   
2. Continuous Learning and Adaptation to Emerging Technologies: Riili emphasizes the necessity for marketers to constantly update their skillsets and stay informed about emerging trends and technologies. This is particularly pertinent in the realm of AI, as it’s a rapidly evolving field. Marketers who are adept at leveraging AI technologies will be better positioned to adapt to the changing marketing landscape, optimize campaigns, and achieve better results in their marketing efforts.

Watch the full session here. 

Not a member? Purchase your access here.

Day 2 – Mahin Sherashia: GA4 Era – Insights, Analytics and Action 

On day 2 of the Virtual Summit, Mahin Sherashia, Head of Growth in Digital Marketing at ESPN, shared his expertise on leveraging analytics to drive revenue and optimize campaigns. With his extensive experience managing a portfolio worth over $100 million per year, Mahin offered valuable insights applicable to businesses of all scales. 

Mahin shared actionable insights for the integration of Google Analytics for Firebase (GA4F) with Google Ads, enabling direct integration and optimization of campaigns for revenue bidding.

He walked us through the process of creating a Firebase project, integrating the GA4F SDK, and linking accounts to import conversions into Google Ads for effective campaign optimization. 

Throughout his session, Mahin emphasized the power of leveraging analytics to gain insights into user behavior, analyze user acquisition and retention rates, and make data-driven decisions.

He dove into cohort analysis, compelling listeners to explore user behavior over specific time frames and better understand the impact of user acquisition efforts.  

Additionally, Mahin introduced advanced tracking capabilities using Google Analytics to gain deeper insights into user engagement and make informed decisions to retain and re-engage users. 

Takeaways from Mahin

1. AI-Powered Analytics for Optimized Campaigns: Mahin Sherashia emphasized the importance of leveraging analytics to drive revenue and optimize campaigns. AI can significantly enhance analytics by providing predictive insights and real-time analysis. The integration of Google Analytics for Firebase (GA4F) with Google Ads, as mentioned, can be seen as a step towards more AI-driven, automated campaign optimization where algorithms help in revenue bidding and effectively allocating marketing budget to achieve higher ROI.
   
2. Data-Driven User Engagement and Retention: The discussion around cohort analysis and advanced tracking using Google Analytics underscores the potential of AI in understanding user behavior over time. AI can automate the process of segmenting users, analyzing user acquisition and retention rates, and personalizing engagement strategies. By employing AI, businesses can derive deeper insights from user data, which in turn can inform strategies to retain and re-engage users more effectively, making the marketing efforts more fruitful.
   
3. Automated Campaign Optimization: Mahin’s walkthrough on integrating GA4F SDK and linking accounts to import conversions into Google Ads hints at the automation of campaign optimization. AI can further enhance this process by automatically adjusting bid strategies, targeting parameters, and ad creatives based on real-time performance data and predefined objectives. This level of automation can save time, reduce manual errors, and potentially improve the ROI of advertising campaigns.

Watch the full session here. 

Not a member? Purchase your access here.

Day 2 – Matt Santos: What are some actionable tips that you can apply to your everyday practice? 

From our internal speakers, Matt Santos’ presentation on Supercharging Keyword Research, was full of actionable tips to help you make keyword research more efficient with the help of AI.

He discusses the integration of AI into various aspects of digital marketing. He shares how tools like Dali, an AI text to image creation service, can generate captivating visuals. He also introduces Bard, Google’s response to Chat GPT, and the exciting possibilities it brings to the table. 

Matt will take you deep into the use of AI in content creation and how it can be a significant time and resource-saving tool. He explores how AI can be utilized as a coding assistant, content translator, content generator, and much more.

With AI on your side, the possibilities for creating quality content are endless. 

Matt will walk you through the process step-by-step in his workshop, Revolutionizing Keyword Research: Optimizing Your Search Strategy with the Help of AI. 

Essential takeaways from Matt:

1. The Rising Power of AI: AI, particularly Chat GPT, is making waves in the search engine space, challenging the dominance of platforms like Google. With applications in content creation, code analysis, multi-lingual translations, and more, AI is revolutionizing the way we approach marketing strategies. 

2. The Paradigm Shift in Search: Platforms like TikTok are reshaping the search landscape by becoming not only marketplaces but also sources of information and recommendations for local businesses. Marketers must adapt to these changing user habits and explore alternative platforms to stay ahead of the competition. 

3. Saving Time and Resources: Matt Santos highlights the tremendous potential of using AI in keyword research. By leveraging tools like Chat GPT and SEO platforms such as Ubersuggest and SEMrush, marketers can efficiently identify low-competition, high-volume keywords, and gain valuable insights to drive their content strategy. 

Watch the full session here. 

Not a member? Purchase your access here.

Day 2 – Carlos Magno: The Digital Content Factory: AI Agents in the Content Assembly Line 

In his session, Carlos Magno from Ubersuggest taught us how to streamline content production processes, eliminate mundane tasks, and create engaging content that resonates with an audience. 

He explored the power of AI agents such as Auto GPT, Agent GPT, and Camo Agents, and how they can be customized to meet your specific needs.

These AI agents can be connected to existing data sources, such as books, customer support interactions, and Slack messages, enabling deployment of your company’s institutional knowledge to accomplish tasks and produce content. 

Carlos shared the importance of effective communication with AI, highlighting the significance of crafting high-quality prompts to yield the best results.

He also explained innovative approaches like “data-backed” content creation, leveraging AI tools that scrape Google results and extract valuable information to enhance your content. 

Key takeaways from Carlos:

1. Automation of marketing production with AI: Carlos Magno emphasizes the ability of AI agents like Auto GPT, Agent GPT, and Camo Agents to streamline marketing-related production processes, thereby reducing mundane tasks. This reflects a broader trend of leveraging AI to automate repetitive aspects of content and campaign creation, allowing human creators to curate and edit that work while focus on more strategic and creative tasks.
   
2. Enhancing AI capabilities with integrations: The ability to customize AI agents and connect them to existing data sources like books, customer support interactions, and Slack messages showcases the flexibility and integrative capabilities of AI. This implies that AI can be tailored to harness a company’s institutional knowledge, thereby improving efficiency in task accomplishment and content production.
   
3. Effective prompting communication for better outcomes with AI: Carlos highlights the importance of crafting high-quality prompts for better interaction with AI agents. This suggests that effective communication with AI, through well-structured prompts, is crucial for harnessing the full potential of AI in generating desired outputs.

Watch the full session here. 

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Day 3 – Caio Beleza: Scaling Businesses Internationally with Digital Marketing 

Caio emphasized the importance of exploring regions where you can deliver your product or services at a lower cost.

Look for existing international clients and high demand as your first choice for expansion. 

During his session, he shared that the key is to support your existing clients in multiple regions and grow those contracts. Having local teams in the country of expansion builds trust and helps you better understand potential opportunities.

By expanding to new regions with an existing client base, you open the door to referrals and acquiring new clients. But remember, communication styles play a big role in connecting with your audience. 

So, Caio shared his expansion playbook. It included procedures and support for finance, back office, and other needs in different regions. Plus, he suggests segmenting competitors and using tools like Ubersuggest, Similar Web, and SEMRush to research and analyze the market. 

Essential Takeaways from Caio:

1. Prioritize Regions with Existing Demand: When planning your international expansion, focus on regions where you already have international clients and high demand. This not only ensures a ready customer base but also opens doors for referrals and acquiring new clients. 

2. Build a Local Team: Having a local team in the country of expansion is essential for understanding the market, tailoring your marketing strategies, and building trust with potential customers. Local teams bring valuable insights into customer behavior, search trends, and cultural nuances. 

3. Adapt Your Marketing Strategies: To effectively reach international audiences, it’s crucial to adapt your marketing efforts. This includes translating and localizing content, utilizing local PR to reach major media outlets, and leveraging partnerships with micro-influencers and existing partners with a significant audience in the target region. 

Expanding your business internationally presents immense opportunities for growth and diversification.

Caio’s audience learned the proven tactics and strategies that will help successfully scale a business across borders. 

Watch the full session here. 

Not a member? Purchase your access here.

Day 3 – William Kammer: Driving Organic Growth: Mastering SEO Strategy at an Executive Level 

William Kammer of NP Digital enlightened us about the growing influence of Conversational AI in search.

We learned that optimizing for AI modules can be challenging due to the multitude of tests and variations they undergo.

However, traditional SEO tactics, such as creating quality content and building authoritative signals, have always been effective and should not be overlooked. 

It was intriguing to discover that both Microsoft and Google are still testing and uncertain about the future of AI in search.

Positive signals from traditional SEO strategies still impact the AI modules being tested, making SEO an essential element in your overall search optimization strategy. 

We also delved into the gray area of SEO, where external variables and factors can impact your search rankings. Despite this ambiguity, SEO cannot be ignored, as neglecting it allows competitors to gain market share and revenue.

To stay competitive, it’s crucial to engage in SEO alongside other marketing channels. 

Essential Takeaways from Kammer:

We learned deep insights into the impact of AI in search and valuable strategies to enhance your SEO efforts. Here are three key takeaways from the session that were particularly enlightening.  

1. Traditional SEO strategies still matter: Despite the emergence of AI in search, traditional SEO tactics such as quality content and authoritative signals remain effective in gaining a competitive edge. So don’t give up on these tried-and-true techniques! 

2. Wait-and-see approach to AI optimizations: While AI-driven search is rapidly evolving, it is not necessary to completely change your SEO campaigns just yet. Instead, focus on providing the best information and authoritative signals to maintain a competitive advantage.  

3. Team effort is crucial for SEO success: SEO initiatives require involvement from various team members, including developers, designers, and finance personnel. It’s essential to communicate clear KPIs, prioritize resources, and secure buy-in from relevant teams to ensure your SEO efforts yield the desired results. 

Watch the full session here. 

Not a member? Purchase your access here.

Day 3 – Mackenzie Moore: The Use of ChatGPT for Influencer Marketing 

Another great session from one of our internal speakers, Mackenzie Moore, provided valuable insights on leveraging Chat GPT for campaign ideation, sourcing influencers, and creating powerful pitch decks.

She shared the secrets of revolutionizing influencer marketing with Chat GPT.  

She answered questions like; how can Chat GPT help with the creative ideation process in influencer campaign pitching, what some AI tools that can assist in creating effective PowerPoint presentations for influencer pitches, and more. 

Takeaways from Mackenzie:

1. Mackenzie states, “having Chat GPT as a resource is super valuable because you can take a list of the publications that have gone live for your campaign, feed it to Chat GPT and then it can gather those metrics and do the calculations and all of the data entry. Having the data in a simplified, actionable amount of data, allows you to highlight everything that you have achieved with your campaign.” 
   
2. Influencer campaigns involve multiple stages, from sourcing and outreach to contracting and approvals. ChatGPT, when used strategically, can automate many of these stages, saving time and resources. Think faster, more efficient campaigns! 
   
3. Crafting persuasive pitches is essential in influencer marketing. AI-driven tools like Slides GPT and Microsoft 365 Copilot make it easier and more efficient to create engaging presentations that wow clients and win campaigns. 

Watch the full session here. 

Not a member? Purchase your access here.

Day 3 – Saulo Medeiros: Mind-Reading for Marketers: Harnessing Answer The Public to Decode Customer Thoughts 

Saulo Medeiros, Co-Founder of NP Digital Brazil, explored the power of personalized labels and search techniques to unlock sophisticated insights.

He dissected the tactics behind color schemes in data visualization, unique search results across different platforms, and how to tap into human desires through search behavior.

Saulo also shared strategies for creating effective marketing campaigns, spotting trends early, and expanding to international markets.  

In this session, you learned the importance of the exploratory phase in identifying trends and patterns in keywords.

You discovered how content clusters can be created based on frequently appearing keywords or queries.

And the revelation of Chat GPT’s incredible capabilities in grouping closely related keywords, enabling you to streamline your campaign development process. 

Different platforms, such as Google, YouTube, TikTok, and Pinterest, show varied search results for the same keyword.

By comprehending the unique search behavior of each platform, marketers can create effective campaigns that resonate with their target audience. 

Search knowledge is crucial for marketing success.

By identifying search trends, tapping into the thoughts and desires behind searches, and staying ahead of the ripple effect, marketers can uncover untapped opportunities, pivot their strategies, and engage customers effectively. 

Takeaways from Saulo:

1. Keyword Clustering and Content Grouping: The mention of Chat GPT’s capabilities in grouping closely related keywords showcases an AI application in streamlining campaign development. Through AI, keywords can be clustered efficiently, aiding in the creation of content clusters and more targeted marketing campaigns.
   
2. Insight into Human Desires through Search Behavior: Tapping into human desires through search behavior can be facilitated by AI, which can analyze large datasets to uncover underlying patterns that reflect user interests and desires.
   
3. Trend Spotting and Market Expansion: Saulo shares strategies for spotting trends early and expanding to international markets. AI can automate trend analysis, making it quicker and easier to identify emerging trends, which is crucial for timely market expansion and campaign adjustments.

Watch the full session here. 

Not a member? Purchase your access here.

Day 3 – Brian Dean: Advanced SEO Strategies For 2023 & 2024. How to gain and protect your site’s rankings against AI. 

Brian Dean, the Co-Founder of Exploding Topics, reveals how to uncover valuable data that most content creators overlook.

While many shy away from sharing information covered in Earnings Calls or S-1 Filings, Brian emphasizes the hidden potential in compiling and analyzing this data.

By creating data-driven content, you can tap into a less competitive space and captivate your audience with fresh and insightful information. 

His session emphasized the continued importance of backlinks in 2023. However, instead of resorting to mass email blasts or paying for links, Brian advised attracting bloggers and journalists to your website as a source of truth.  

Identifying keywords that resonate with influencers in your niche and providing them with valuable stats that are hard to find can make a significant impact. Remember, the goal is to position yourself as a thought leader and attract natural backlinks from authoritative sources. 

While AI-generated content continues to rise in popularity, the episode highlights the inherent limitations of such content. AI may produce generic content, but it lacks the expertise, nuance, and personal experience that humans possess.

By focusing on writing content that AI cannot, specifically catering to “why” keywords and sharing unique perspectives, you can elevate your content above the sea of generic AI-generated articles. 

These tactics go beyond the conventional SEO techniques most marketers rely on.

If you want to boost your website’s effectiveness and scalability, you don’t want to miss his session! Watch the full session here. 

Not a member? Purchase your access here.

Day 3 – Nikki Lam: Preparing for Google’s New Search Generative Experience (SGE): 9 Tips to Boost Your Organic Visibility

One of the key topics we addressed during last week’s Summit was the effect generative AI will have on online searches. 

Nikki Lam, our Senior Director of SEO at NP Digital, gave a great presentation about this topic on Thursday. 

Essential Takeaways from Brian

Some of her tips included: 

1. Focusing on high-value, expert-driven content that highlights human experience 

2. Increasing visibility with multimedia content 

3. Leaning heavily into digital PR, CRO, and improving the user experience 

Google is making changes to its search experience as we speak, so this is something you cannot afford to put off. If you want your brand to remain visible, you need to adjust your SEO strategy now. 

Watch the full session here. 

Not a member? Purchase your access here.

Day 3 – Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu 

In this last session, I got to speak with a good friend of mine, Eric Siu. We dove into the world of AI and its impact on content creation and marketing.

We discussed concerns about the current state of AI tools, finding some of their results to be mediocre when it comes to generating high-quality content.

We explored the various AI tools being used today, such as Chat GPT, Bard, Ubersuggest, SEMrush, and more.  

Despite the advancements in AI technology, manually written content still outperforms AI-generated content. AI is intended to increase our efficiency. We also explored the exciting release of HubSpot’s ChatSpot, a tool that aims to revolutionize how businesses access crucial customer data. 

Essential Takeaways from Marketing Schools session:

This was a really fun, thought-provoking session. Eric and I name-dropped a lot of incredible tools that are currently available and some that are emerging. Here are some key takeaways from our session: 

1. AI-Enhanced Content: While AI tools like Chat GPT and Bard have made significant strides, my experience suggests that manually-created content still outperforms AI-generated content in terms of quality. However, leveraging AI for tasks like transcription, fact-checking, and efficiency can save time and costs. 

2. Data-Driven Strategy: It’s crucial for marketers to shift their focus from content creation with AI to analytics and data. By integrating all ad data from various platforms and leveraging AI, businesses can detect wasteful spending, enable real-time decision-making, and optimize their ad spend. Don’t waste those ad dollars! 

3. Agency Advantage: Despite the rise of AI, agencies are poised to thrive in the coming years, helping enterprises and small businesses implement AI effectively. Agencies have the experience, expertise, and long-term advantage to drive success and higher valuation multiples. Let’s embrace AI as a tool, not a replacement for human expertise! 

Watch the full session here. 

Not a member? Purchase your access here.

Conclusion: The 2023 Virtual Summit is over, BUT it is time to implement AI into your marketing.  

Throughout the 3-Day Summit, we explored a wide array of topics, from the democratization of content creation in the music industry to the rise of one-person, million-dollar businesses driven by technology.

Our speakers took us on a journey deep into the possibilities of generative AI and its impact on various industries, including marketing and search. 

We invite you to explore the full sessions to dive deeper into these exciting topics and stay ahead of the curve in the dynamic world of marketing and AI. 

Thank you for being a part of our AI Summit, and we look forward to continuing this incredible journey with you. Stay inspired, stay innovative, and together, let’s shape the future of AI and marketing.