Actionable SEO Worksheets, Templates, and Spreadsheets

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? Getting SEO right requires a vast knowledge of data and remembering the hundreds of steps you need to take to rank well on Google.

It’s easy to get overwhelmed. That’s why I’ve gathered this list of 19 different SEO templates, worksheets, and spreadsheets to make your life easier. From tracing organic traffic to writing the perfect blog post, these resources will streamline every step of your SEO process.

Key Takeaways

• Using the SEO templates in this post can help you tackle different SEO initiatives, including keyword planning, optimizing backlinks, and on-page SEO.

• SEO templates can be a great starting point for optimizing landing pages, developing content plans, and streamlining writing and editing.
• These templates can support core areas of the SEO process, such as reporting, analyzing traffic sources, and verifying backlinks.

Table of Contents

• Key Takeaways
• 1. Looker Studio Overall Traffic Report Template
• 2. All-In-One Google Search Console Template
• 3. On-Page SEO Checklist
• 4. Verify Backlinks Spreadsheet
• 5. Breakdown of Optimized Landing Page
• 6. Ubersuggest Keyword Planner Spreadsheet
• 7. Meta Tag Analyzer SEO Spreadsheet
• 8. Content Creation Template
• 9. Content Editing Checklist
• 10. Editorial Calendar Spreadsheet
• 11. Free Blog Post Templates
• 12. Content Gaps Finder
• 13. Link Building Search Operators
• 14. Link Building Email Outreach Templates
• 15. Email Outreach Templates
• 16. Improve Organic CTR Spreadsheet
• 17. Local SEO Guide
• 18. SEO Strategy Template
• 19. Search Insights Report Template
• FAQs
• Conclusion

1. Looker Studio Overall Traffic Report Template

Looker Studio offers a report to show you overall site traffic. It includes a chart to see the change over time and a list of pages to sort using the most or the least traffic stats. You can also adjust the time the report covers with the click of a button. 

You can use it to create visual reports that show user behavior, traffic sources, top visited pages, conversions, and more.

Looker Studio connects with multiple data sources, including Google Search Console, Google Analytics, Google Ads, and Google Sheets. Learn more about using Looker Studio for reporting.

2. All-In-One Google Search Console Template

If you don’t have the time to start from scratch and create your own customized Looker Studio report, try this Looker Studio report SEO template from Data Bloo. It makes it easy to see where you stand in one dashboard. 

The report covers an overview of traffic, the ability to see where you stand with brand versus organic keywords and page rankings, and also allows you to see KPIs for organic search. You can also sort data, change the date, and review unique search queries, pages, impressions, clicks, and CTR.

3. On-Page SEO Checklist

Not sure what on-page SEO factors matter the most? You can use SEO worksheets to run through some of the most important factors impacting page SEO, including mobile-friendliness, crawlability, and content that drives traffic. 

Start with this comprehensive guide to on-page SEO. This list will help you work through each area of on-page SEO stage by stage.

4. Verify Backlinks Spreadsheet

Backlinks are a core component of SEO. This Excel SEO spreadsheet from SEO Tools for Excel verifies the presence of a backlink and that it uses the correct link text (anchor text). If the backlink is no longer valid, the backlink checker suggests other text you can link to on the same page.

5. Breakdown of Optimized Landing Page

Optimized landing pages help you capture leads and turn them into conversions, target specific offers and products, and boost traffic. They can make or break your conversion rate, so you need to get them spot on by including all the right elements, like:

• A landing page headline (also called your Hero Copy)
• Detailed features and benefits of your product or offer
• High-quality images and video
• Reviews and testimonials
• Calls to action

Getting it right, however, can be a challenge, which is where an SEO template comes in handy. Plenty of paid options are available, but fortunately, Canva has free landing page templates. Here are some examples:

6. Ubersuggest Keyword Planner Spreadsheet

Need help keeping your keyword planning organized? Then, you need an SEO plan template to list out all your keywords.

Click on the link to instantly download my Excel spreadsheet to help you make the most of your research. It makes it easier to track top keywords and includes columns for average search volume, keyword difficulty, search goal value, time to rank, and more. 

Use the findings to discover new keyword targets and to refine your current keyword strategy.

It’s the perfect companion for my (free!) tool, Ubersuggest, to dig into keyword research. 

7. Meta Tag Analyzer SEO Spreadsheet

Are your meta tags driving your SEO or holding you back? This meta tag SEO spreadsheet checks your metadata, showing you where you can enhance page titles and meta descriptions.

The sheet combines data from Google Search Console and a Screaming Frog export to find which metadata you should update and why.

You’ll need a Google account, access to Google Search Console, Search Analytics for Sheets, and a Screaming Frog account to use this sheet.

8. Content Creation Template

Creating killer content is one of the most effective ways to drive traffic to your site. What makes content great, though? My SEO content template walks you through how to publish top-tier content with tips for creating great titles, introducing your topic, and other tricks to help your content stand out. 

You’ll also find templates for publishing thought leadership articles, and you’ll learn how to use the inverted pyramid method (where you lead with your main point and follow-up with information in order of importance). You’ll discover how to write interview pieces and listicles, too.

9. Content Editing Checklist

Do you struggle with self-editing content? My content editing SEO worksheets explain how to use the STEPS process to write the best possible content. Tips include replacing complex words, striving for brevity, matching content to users’ pain points, and completing an SEO check. 

10. Editorial Calendar Spreadsheet

Creating consistent content is crucial to long-term traffic growth. My SEO planning template lets you map out your content delivery dates and schedule the content you plan to publish throughout the month.

It includes columns for date, topic, author, editor, type of content, calls to action, keywords the content targets, and distribution channels. 

11. Free Blog Post Templates

If you’re tired of getting writer’s block, this SEO template bundle could be all you need to get your creative juices flowing. It includes outlines you can use to create posts like how-to guides, listicles, comparisons, pillar posts, newsjacking pieces, and infographics. 

Each template includes tips for titles, introductions, and headings to include.

Still stuck? Try using some AI tools for SEO and content creation to help you write a first draft.

12. Content Gaps Finder

Content gaps refer to topics users are searching for that your site doesn’t currently address. It can also refer to gaps in overall search results.

This SEO spreadsheet helps you find content gaps by combining Google Search Console and Search Analytics add-ons to show your rankings on low-position pages and the keywords you could optimize them for to perform better.

All you need to get started is a Google account, Google Search Console, and the Google Sheets add-on.

13. Link Building Search Operators

Link building is essential to SEO, but where do you start? Try my SEO worksheet for search operators.

This worksheet describes how you can use search operators to find backlink opportunities. For example, use “Keyword + Intitle:contact me” to find the contact information for people who write or post about your core keywords or find guest post opportunities. 

14. Link Building Email Outreach Templates

Inbound links can boost your SEO, but creating connections through outreach is uncomfortable for a lot of people. What do you say? How do you start building relationships? How do you avoid saying the wrong thing?

This SEO template from HubSpot goes through all the rules and best practices for building links through email outreach and shares nine email templates you can use to reach out to websites and build links. 

15. Email Outreach Templates

If you’re looking to connect with other sites for opportunities like guest posts, broken link building, and networking, these email SEO templates will help you get started. 

I strongly suggest using these templates as a jumping-off point. Add personal details, links, and other information that shows you know who they are and what they do.

16. Improve Organic CTR Spreadsheet

You’ve got fantastic content, you’ve optimized your site, and traffic is starting to pick up. But maybe a few pages are still lagging. That means it’s time to use this SEO spreadsheet to help you locate opportunities to improve click-through rates for organic traffic by finding opportunities within title tags and meta descriptions. 

17. Local SEO Guide

Local SEO is crucial to helping brick-and-mortar businesses rank high on search engines. It’s an essential SEO tactic for small to medium-sized companies going up against big-name brands with million-dollar budgets.

To develop your strategy, check out my local SEO guide, which covers finding local keywords, optimizing for local SEO, claiming your Google Business Profile, and more.

18. SEO Strategy Template

Every website needs a solid SEO strategy to enhance visibility and gain more organic traffic.

But without a template for your SEO plan, you’ll soon get disorganized and find it difficult to track your results.

Semrush’s strategy template lets you view all your vital data in one place, including your current benchmark, top five organic keywords, and analyzing competitor’s keyword strategy. You can also use it to record a content audit and set your KPIs.

19. Search Insights Report Template

If you’re looking to gather a variety of data in one strategic report, try using Hubspot’s Search template for your SEO plan. 

The template lets you spot content gaps, perform keyword research, plan content and keywords aimed at your audience, and create a report your team can use to grow your organic traffic.

You can use it to view different content breakdowns like pillar pages and blog posts, and monitor the progress of content.

FAQs

What is an SEO template?

An SEO template is a spreadsheet or guide that serves as a blueprint for following SEO best practices. It might help you sort keywords, find content opportunities, improve CTR, or find linking opportunities.

How can SEO templates help my business?

SEO is complicated. Business owners often don’t have the time to research and build dashboards from scratch. Even marketers who have been in the industry for years spend a good portion of their day researching and learning new things.

Many SEO templates allow you to connect to a data source (like Google Search Console) and automatically import data into an easy-to-use dashboard. This enables you to see where you stand in just a few minutes.

How can I use Excel to improve my SEO?

Excel is a powerful tool, but only if you know how to write formulas. You can use it to sort data, add sums, and more. If you’re new to this, I suggest starting with my blog post on How to Leverage Excel Formulas for SEO Success.

What are the best SEO templates for Looker Studio?

I suggest starting with the all-in-one template like the Data Bloo one listed above. Looker Studio also has a marketing templates category to help you get started.

Conclusion

SEO is an ever-changing, ever-evolving field. While that helps keep things interesting, it can also make it a pain to present your findings and remember all the different ranking factors. 

Whether you are just getting started in SEO or are a professional looking to wow your clients or boss, you’ll find loads of handy templates out there to guide your way. There’s an SEO template for most essential areas, like keyword research, content creation, building backlinks, and local SEO. I hope these spreadsheets and templates will make your workday a little easier and help take your SEO strategy to the next level.