5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. Setting clear, short and long-term objectives is just the beginning of improving profits and resource allocation. Brian Massey, a Conversion Scientist at Conversion Sciences, suggests that we … Continue reading 5 Tips to Increase ROI With Marketing Analytics