Why Does Generation Y Buy?

Generation Y spend an estimated $20 billion in online purchases alone each year. They are also heavy influences in their homes for both auto and apparel purchases. The Generation Y statistics in the graphic will help you get in the heads of Gen Y-ers so you can learn how to improve your marketing efforts targeted at them.

Stats You Should Tweet:

• 90% of Gen Y-ers have a personal computer. »tweet«
• 45% of Gen Y-ers have Internet on their mobile devices. »tweet«
• Generation Y spend an estimated $20 billion in online purchases alone each year. »tweet«
• More than 50% of Gen Y often share information about interesting products with their friends. »tweet«
• Gen Y accounts for 21% of all online apparel purchases. »tweet«
• Gen Y influences at least 50% of auto purchases and 90% of the apparel purchases in their homes. »tweet«
• 9 out of 10 Gen Y-ers own a personal electronic device. »tweet«
• 4 out of the top 5 of Gen Y-ers daily activities involves the use of technology. »tweet«

via Get Satisfaction Blog