Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? I don’t think so. Whether you’re a B2B marketer or a B2C marketer, you can still generate leads using content marketing strategy or paid advertising, or both. Both channels can be effective. Many B2B marketers today rely … Continue reading Comparing the ROI of Content Marketing and Paid Advertising