Neil Patel

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BrightEdge vs Ubersuggest: SEO Tool Comparison

A graphic saying: BrightEdge vs Ubersuggest: SEO Tool Comparison

How do you make sure you rank on the first page of Google for the right keywords?

One of the simplest ways to enhance your SEO strategy is with the right tools. Using an SEO platform makes it easy to identify words and phrases to rank for, optimize your content, and track your progress.

But which SEO tool should you use?

In this blog, I’m comparing two brilliant SEO platforms. In the red corner, we have Ubersuggest, my free keyword research tool, designed so everyone can take advantage of SEO for their business. In the blue corner, we have BrightEdge, a comprehensive enterprise platform with lots of valuable features for busy digital marketers.

BrightEdge vs Ubersuggest: which wins the battle of the SEO platforms? Let’s take a look!

P.S: Want to see how Ubersuggest compares against some of the other top SEO tools on the market? Check out these comparison reports:

If you’re interested in how to use both my SEO research tools together, check out the Ubersuggest vs AnswerThePublic article too.

Using Ubersuggest for SEO 

Ubersuggest homepage

Ubersuggest helps marketers across all industries and businesses win at SEO.

Just type in a starting keyword and get lots of additional keyword ideas, with search volume and competitiveness, so you can identify the words and phrases with the most impact.

Alternatively, enter a domain, either yours or a competitor’s, to get backlink data and content ideas.

With over three million monthly active users across 150 countries, it’s no surprise that Ubersuggest is one of the most popular SEO tools available!

Ubersuggest Features 

Ubersuggest and the BrightEdge software have several features in common. For example, both provide keyword ideas, content ideation, and backlink analysis. So, in this section, I’ll talk about the features that are unique to Ubersuggest.

First, Ubersuggest has a free Chrome extension. This works in Google and provides lots of valuable data, including keyword ideas, estimated traffic, and backlinks. It means you can check website metrics on the go without having to log into Ubersuggest.

Ubersuggest extension results for the NP Digital Instagram page

Secondly, while BrightEdge offers data visualization, it doesn’t let you see keyword connections in the same way as Ubersuggest. This feature is a fantastic way to glean long-tail keyword ideas and build keyword clusters.

Ubersuggest Keyword Visualization report for 'iced tea'

The final feature of Ubersuggest? Its affordability. Let’s look at the pricing structure in more detail.

Ubersuggest Pricing

Ubersuggest is one of the most affordable keyword research tools on the market.

The Individual plan starts at just $29 a month; this gives you 150 searches a day and lets you track three domains. If this isn’t enough for your organization, there are Business and Enterprise plans with additional functionality.

Ubersuggest pricing tiers, with Individual starting at $29 a month, Business $49 a month, and Enterprise $99 a month.

Want to get all the value of Ubersuggest for even less cash? There’s a unique lifetime plan, which no other SEO platforms offer. Pay just $290, and you can access Ubersuggest for life.

No additional payments and you always get the most up-to-date version of the platform, perfect if your marketing team is on a tight budget.

Ubersuggest is entirely risk-free. You get a 7-day free trial so you can make sure your pricing tier is right for your needs, with a 30-day money-back guarantee if you buy the lifetime plan.

(Although I’m confident you’ll love Ubersuggest so much, you won’t need it!)

Is There a Free Version of Ubersuggest?

Yes! I want Ubersuggest to be available to as many people as possible, regardless of SEO budget.

With the free version of Ubersuggest, you get:

  • Keyword suggestions and data, with monthly search volumes, cost-per-click, and competition
  • Competitor domain analysis, with backlinks, frequently-used keywords, and traffic sources
  • Personalized SEO recommendations for your website
  • Three months of historical data
  • Access to additional tools like AI Writer 2.0

The free version of Ubersuggest gives you one free search a day, three if you sign up. You can sign up in minutes with your Google account; no credit card details needed.

Ubersuggest Reviews

“Ubersuggest is a must-have tool for optimizing SEO efforts and helping on generating impactful content ideas. It can take time to master, but the benefits make it well worth the investment.”

Five-star Ubersuggest Capterra review from Anonymous

I love getting feedback about the Ubersuggest platform. All the comments, whether positive or negative, provide lots of valuable insight that helps me and the Ubersuggest team develop the platform and add brand-new features.

Users love that Ubersuggest provides excellent value for money and has all the features needed to get ahead in the search engine rankings.

Using BrightEdge for SEO 

BrightEdge homepage

BrightEdge is a big player in the world of SEO.

Founded in 2007, the enterprise platform uses AI to understand the data it collects, meaning it provides constructive recommendations to optimize websites and content. The system also works in real-time, making it ideal for reacting to the latest ranking changes in the SERPs.

The platform boasts over 1,700 clients worldwide, including Adobe, Salesforce, Delta, and Mariott.

BrightEdge Features 

As an enterprise platform, BrightEdge has several features designed to appeal to large businesses with hundreds of thousands, even millions of, webpages. Let’s look at some of them.

The BrightEdge platform lets you build a customizable SEO dashboard, meaning you can monitor the metrics that matter most to your business. If you’re not sure what to track, the StoryBuilder can suggest what data to monitor to accomplish your goals.

StoryBuilder screenshot: List of capabilities - brightedge

Earlier on, I mentioned that BrightEdge uses AI, which can help you make informed decisions about how best to optimize your SEO.

For example, it can recommend what content you should optimize to get the best results, offer technical SEO advice, and suggest high-quality page titles and meta descriptions.

AI recommendations in BrightEdge

The area where BrightEdge shines is local SEO. The platform provides specialist tools where you can drill deep into over 72,000 cities across the world to see which keywords you should use to target specific areas.

Local keyword reporting in BrightEdge

Finally, BrightEdge has an agency team that can help you optimize the BrightEdge platform for maximum efficiency and provide additional insight. While we don’t offer this service with Ubersuggest, the NP Digital team is on standby if you’re looking for agency support with your digital marketing.

BrightEdge Pricing

So, how much does BrightEdge cost? The answer is not as straightforward as it is for other SEO tools.

As BrightEdge is an enterprise platform, it doesn’t offer pricing tiers in the same way that keyword research platforms like Ubersuggest do. You have to reach out to BrightEdge directly for a custom quote and a demo of the platform.

The BrightEdge platform product pricing page

The benefit of this approach is that the cost of the platform is based on your specific needs, meaning you only pay for what you use.

BrightEdge takes the size of your business, the features you need, and the level of support you require into account when providing a quote. You can also scale up and down as your needs change.

However, BrightEdge has a reputation for being one of the most expensive SEO platforms on the market. BrightEdge can cost anything from $5,000 to $200,000 per year, depending on what you want the tool to do.

Is There a Free Version of BrightEdge?

No. Unfortunately, BrightEdge doesn’t offer a free version or a free trial.

BrightEdge Reviews

“Software quality was superb. Data visualization was second to none, easy to “tell a story” with the data output from this product.”

Five-star BrightEdge Capterra review from Dana

As BrightEdge is a more expensive platform, there aren’t many BrightEdge SEO reviews to consider. The majority of BrightEdge users love how detailed it is and the exceptional levels of customer service provided.

They advise that although the platform is hard to get your head around at first, once you understand it, there’s a lot of valuable information on offer.

BrightEdge vs Ubersuggest: What’s the Better SEO Tool? 

Is BrightEdge or Ubersuggest the better option for your business?

Both tools have fantastic features that let you track keyword positions, generate content ideas, and keep an eye on your competitors.

The key difference in my opinion? Price and availability. You can get started with Ubersuggest in a matter of minutes, with pricing tiers for the smallest micro-business to the largest organization.

However, BrightEdge is specifically targeted at enterprise customers, and you have to request a price and demo before you can invest.

If you’re a SME, this may feel like overkill. If you have many websites and very specific needs though, the BrightEdge platform could be a worthwhile investment.

At a Glance: BrightEdge vs Ubersuggest Features

Still not sure who wins out in the battle of BrightEdge vs Ubersuggest? I’ve put together this table so you can easily compare features.

PricingFrom $29 a monthPricing on request
Lifetime plan availableYesNo
Free version availableYesNo
Free trial availableYesNo
Number of keywords you can trackFrom 150Up to an unlimited amount
Number of usersFrom 1 (additional seats are available with other plans or can be purchased)Up to an unlimited amount
Search engines it gets data fromGoogleGoogle, Bing, Yahoo, Naver, Baidu, Yandex
Projects availableFrom 1Up to an unlimited amount
Real-time measurementNoYes
Historical dataYesYes
PPC dataYesYes
Competitor analysisYesYes
Content ideas and topic researchYesYes
Backlink analysisYesYes
Backlink managementNoYes
Keyword researchYesYes
AI content generatorYesYes (meta titles and descriptions)
Chrome extensionYesNo
Website auditYesYes
Social media toolsNoNo
Local SEONoYes
Training and support toolsYesYes
Multi-lingual supportYesNo
API supportNo (although you can connect Google Analytics and Google Search Console to your account)Yes – Google Analytics, Coremetrics, Webtrends, Adobe Analytics (Omniture) and more
Automated reportingNoYes

Can You Use BrightEdge and Ubersuggest Together? 

Yes, you can! While BrightEdge and Ubersuggest have many features in common, there are some circumstances where BrightEdge has the edge over Ubersuggest, and vice versa.

You can take advantage of this to supercharge your SEO strategy.

For example, take local SEO. You can use the Ubersuggest Chrome extension to identify potential keywords to rank for and the websites that are ranking on the first page of Google for these keywords.

Ubersuggest Chrome extension, suggesting keywords for the phrase 'coffee shops near me'

You can then plug these keywords into BrightEdge’s Hyperlocal tool. This will help you get a deeper understanding of how you fare against your nearby competitors and who has the largest share of voice.

Keyword reporting chart in BrightEdge's Hyperlocal tool


What is BrightEdge?

BrightEdge is an enterprise SEO and content marketing platform designed for businesses with multiple websites with hundreds and thousands of pages. 
It lets companies:
Track rankings in the search engines.
Fix technical SEO errors.
Manage the link-building process.
Optimize content for an enhanced search engine presence.

What are the pros and cons of the BrightEdge platform?

The key benefit of BrightEdge is that it allows businesses to manage all aspects of their SEO and digital marketing from one cloud-based platform. As it’s an enterprise tool, clients can determine which features they want to create a comprehensive and bespoke solution.
The main disadvantage of the BrightEdge software is that it is one of the most expensive platforms on the market. This means many smaller businesses can’t take advantage of it.

What BrightEdge alternatives are there?

Ubersuggest is a brilliant alternative to BrightEdge. It offers many of the same features at an affordable price, making SEO accessible to everyone.
Other BrightEdge alternatives include:
Moz Pro


So BrightEdge vs Ubersuggest. Which one should you use to monitor and improve your SEO strategy?

If you’re an SME or run a small to medium-sized digital marketing agency, Ubersuggest all the way. It’s affordable and lets you track multiple competitors, keywords, and domains. It’s got all the features you need to boost your rankings.

But what if you operate a large digital marketing agency or manage a large international business with multiple websites? The BrightEdge software could potentially be an option. If you have complicated SEO needs and need a holistic approach to your marketing, it’s worth looking into.

Even if you manage a large business, don’t discount Ubersuggest. The Enterprise plan means you can efficiently track up to 15 websites at a fraction of the price of BrightEdge!

Whichever SEO platform you choose, you’re one step closer to growing your organic traffic and getting the edge over your rivals.

Do you use BrightEdge? What do you like about the platform? Let me know in the comments!

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