Neil Patel

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.

Best Data Analysis Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Data analysis software turns raw information into critical insights.

It will help you track, log, inspect, clean, filter, transform, and model the data. Every step of the process is easier to manage and visualize to make sure you’re doing it right.

But data analysis is about context. Why are you choosing this data and which methods should you use to investigate?

The best data analysis software gives the humans at the helm a better sense of what they are really looking at. If you can find the right tool, it’s going to give you a whole new perspective. You’ll be able to make better decisions about your business and forecast opportunities ahead.

Here are my top picks for data analysis software that is approachable and powerful. After the reviews, you’ll find a brief buyer’s guide to help you break down your options.

#1 – Zoho Analytics Review – The Best for Designing Drag-and-Drop Reports and Dashboards

Zoho Analytics is a powerful data analysis software that converts data into intuitive visualization, supplying you with actionable insights to facilitate better decision-making.

It can identify market trends, uncover insights, determine outliers, and monitor crucial business metrics. The software then uses all this information to create powerful drop-and drag reports. What’s more, it can streamline syncing and importing data to allow you to merge, format, clean, and split all sorts of data before finally calculating feeds.

It has an innovative drag-and-drop functionality through which users can create dashboards without any professional help. The platform’s dashboards give you a comprehensive and quick glance at key business metrics like rich text format and reports.

A unique feature of Zoho Analytics is its AI-powered assistant that can answer all your questions in the form of meaningful reports.

Over 500,000 businesses use Zoho Analytics, including PETA, Suzuki, IKEA, and HP. 


There is a free plan capped at 2 users that you can start using today. To upgrade, Zoho Analytics offers four online service plans:

  • Basic: $24 per month
  • Standard: $48 per month
  • Premium: $115 per month
  • Enterprise: $455 per month

These are the prices if you sign up for a full year–it’s a little higher to pay monthly. Also note that this is not a per-user price. You can add users for $6.40 per month, and view-only users for $3.20 per month (minimum of 25 viewers).

This makes Zoho Analytics far cheaper than other plans where you have to pay full price for users that need basic access.

Keep in mind that the on-premise services have a different pricing structure. You can also try out a 15-day free trial if you want to see if it is right for you.

#2 – Microsoft Power Business Intelligence (BI) Review – The Best for Building Automated ML Models

Powered by the bigshot Microsoft, Power BI is as powerful as a business analytics tool can get.

It’s one of the leading business intelligence platforms that supports plenty of data sources to make data analysis more convenient. You can use the tool to create and share reports, dashboards, and visualizations, building automated machine learning models.

Whether it’s real-time analytics data streaming or offering insights at scale, this tool can do it all. Use it to configure your data to create easily digestible reports developed according to your predetermined KPIs and metrics.

Power BI can integrate with Azure Machine Learning—plus, its ML and AI features are driven by Azure functions built into the Azure Cloud. Its image analytics feature can also be useful to make better business decisions.

Companies like Nestlé, Worldsmart, Ecolab, and GE Healthcare, trust Microsoft Power BI’s robust analytics and insightful reporting to streamline their decision-making process.


Microsoft Power BI offers two pricing plans:

  • Power BI Pro: $9.99 per month per user
  • Power BI Premium: $4995 per month for dedicated cloud computing and storage resources

A free trial to test the software features is also available.

#3 – Tableau Review – The Best for Data Visualization

It’s hard to beat Tableau when it comes to data visualization and analytics. 

Since the software includes several modern and advanced features, the learning curve is slightly steeper. But once you get the hang of the dashboard, things will get much easier.

This tool is very intuitive and comes with mature and advanced features. Tableau can handle tons of data with ease thanks to its smart features that work at lightning-fast speed and offers custom visualization reports for exploration and analysis.

You can create charts, maps, graphs, dashboards, applications, and reports and then share them across mobile and desktop platforms or within a browser. The reports can also be embedded in an application.

Tableau has found takers in Audi, LinkedIn, Barclays, and Skype. Really, this data analysis software is suitable for organizations of all sizes as it offers all kinds of solutions—each fitted with specific features to solve problems.


Tableau breaks down their pricing based on user roles. Creators have full control to build what they want. Explorers can manipulate the data, but can’t build their own projects. Viewers have a limited ability to play with the data. You can pay for as many of each user type as you need:

  • Creator: $70
  • Explorer: $35
  • Viewer: $12

A free trial is available, too, if you want to test out its features.

#4 – Sprinkle Review – The Best for Teams With Less Technical Knowledge

Sprinkle is a no-code analytics platform, making it perfect for teams with limited technical knowledge. They can use the tool to integrate, blend, and model data without writing any code.

It automates processes right from collecting data from the different data sources, moving it to a preferred data warehouse to build reliable reports, and finally presenting it in an easily digestible format.

The tool supports real-time data pipeline solutions, allowing you to make decisions faster, which helps accelerate organizational growth. Even the security level is top-notch, with users being promised 100% data security at all times.

Sprinkle offers an on-premise as well as a SaaS deployment option. It also has an optional integrated Advanced Reporting and BI module that can be used for developing interactive dashboards with drag-and-drop reports, featuring drill-downs.

This data analysis software is trusted by companies like Swiggy, Yulu, Bright, and LeadSquared.


Sprinkle offers three subscription plans: Essentials, Professional, and Enterprise. As pricing information is unavailable on its website, you’ll have to contact the sales professional to request a quote.

A 14-day fully-featured trial is available for all three plans.

#5 – Apache Spark Review – The Best for Scalability

Apache Spark should be at the top of the list of people who want big data analysis on a budget. Top companies like Netflix, Visa, Uber, Slack, and Yahoo use Spark, and it’s easy to see why. 

It offers excellent speed and scalability, making it one of the fastest-growing large scale data processing engines. The tool is compatible with almost everything, which also means it’s very versatile. 

You can use the software for cleansing and transforming data and developing evaluation and scoring models. Deciding data science pipelines for production purposes is also possible.

Data analysts prefer Apache Spark as it’s a free and a user-friendly open-source tool.

Plus, it executes applications in Hadoop clusters ten times faster on disk and one hundred times faster in memory. It works well for streaming data as the platform uses powerful and high-performance machine learning algorithms, such as GraphX, SparkStreaming, SparkSQL, and MLlib. 

You can use these algorithms to implement and execute computational jobs and tasks at a much faster rate, which, in turn, will help you process and analyze data more precisely and quickly.

Apache Spark also cross-checks the execution plan to identify errors. Hence, it eliminates any bad code from taking over the process. 


Apache Spark is completely free. And there is no enterprise pricing plan that you need to worry about in the future.

What I Looked at to Find the Best Data Analysis Software

Data analysis software isn’t a cheap investment, so use caution when making a selection. If you end up with the wrong tool, you won’t get the actionable insights you need, which defeats the whole purpose of buying one in the first place.

The obvious criteria are to select a tool that’s easy to use and has intuitive software. This will simplify the whole process of dealing with heaps of complex data.

But here are a few other factors you should look out for when evaluating a prospective software.

User Skillset

Your team is the very pulse of your business, which is why their skillset is the most crucial factor when it comes to choosing a software tool.

Figure out the technical knowledge of your team. Do you have a team of engineers and data scientists who know programming languages like Python, SQL, and R? Or is your team less technical?

If your team members speak geek, you can opt for the more advanced data analysis tools. But if they don’t, a no-code data analysis tool would be more appropriate to get the job done without having to hire experts.


It’s obvious to want a software tool that meets your requirements. But at the same time, it should also be able to follow your company‘s growth over time.

If you plan on expanding your business, the data analysis software should have the capacity to accommodate this change. Additionally, if you want project-specific KPIs, the software tool should be able to deliver that, too.

This is a very vital factor because replacing a data analysis software can be incredibly difficult. If you choose the wrong software, you might have to stick with it in the long run—or break your bank and spend a lot of time trying to replace it. Yikes.

Tool Implementation Timeframe

Think about how long it’ll take to implement the software and whether it meets your requirements. 

If you need a solution that’s up and running within four weeks, it would be unwise to buy a software tool with a four-month implementation timeframe. To get a better idea about the time-to-implement, speak to the service provider or the software developer. 

We’d also recommend chatting with previous and current users when possible to get a more realistic idea about the implementation timeframe.

Reporting Tool Availability 

It’s best to look for data analysis software fitted with efficient reporting tools to make sense of all the data and gain deeper insights. 

These tools should help you understand your business in more detail, including important metrics, inventory, and sales numbers. You should be able to identify problem areas, along with ways to improve them.

System Integration 

Find out whether the prospective data analysis tool supports the file formats you already use and if it can work seamlessly with the other business tools used in your day-to-day operations.

Remember, clashing software tools cause confusion and slow down productivity. It’s also possible that your team will just abandon a tool if they find it too hard to use.


There’s no contesting the importance of data, but you need advanced tools like data analysis software to utilize it to its true potential. It’s the best way to make sense of what you collect.

To that end, check out my top recommendations:

  1. Zoho Analytics – The Best for designing drag-and-drop reports and dashboards
  2. Microsoft Power Business Intelligence (BI) – The Best for building automated ML models
  3. Tableau – The Best for data visualization
  4. Sprinkle – The Best for teams with less technical knowledge
  5. Apache Spark – The Best for scalability

These are all excellent solutions. Dig into my reviews to get a better sense of which one fits your needs.

Whether you’re starting as a data analyst or are an experienced professional dealing with big data, these tools can really help simplify and quicken the whole data managing process.

Consulting with Neil Patel

See How My Agency Can Drive More Traffic to Your Website

  • SEO - unlock more SEO traffic. See real results.
  • Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media - effective paid strategies with clear ROI.

Book a Call

Are You Using Google Ads? Try Our FREE Ads Grader!

Stop wasting money and unlock the hidden potential of your advertising.

  • Discover the power of intentional advertising.
  • Reach your ideal target audience.
  • Maximize ad spend efficiency.
Ads Grader