Answer The Public made a name for itself by showing what questions people are asking on Google.
But you know what’s even better?
Understanding the questions people ask in every possible channel. Not just Google.
Yes, Google is still the most popular search engine, with over 93% of the market share in 2023.
But there are other websites and apps where billions of people search for information daily.
In fact, YouTube is considered by many the second largest search engine, with over 2.5 billion users worldwide.
When you think of search engines in the traditional sense, the second largest one is Bing, with 1.2 billion active users.
If you are not listening to the searches that people do on these two platforms combined? You’re missing out.
I’ve been talking about the power of omnichannel marketing for a while.
And since we acquired Answer The Public in 2022, I had a goal to use that platform to help you succeed in other channels outside Google.
Introducing Answer The Public’s YouTube and Bing Search Listening
As a marketer content creator, you can’t read your audience’s thoughts, but you can use tools that help you understand what’s in their mind.
With Answer The Public, it all starts with Search Listening.
And it involves monitoring search phrases that people use on Google, YouTube, and Bing to gain insights and find opportunities.
Answer The Public monitors search engines’ autocomplete data to find the different variations of searches people use to find information about a topic.
Marketers then analyze all the questions, comparisons, and searches to understand the exact words people use when it comes to the topic they’re creating content about.
But the problem is that most marketers listen to just one platform: Google.
Well, not if they’re using the new version of Answer The Public.
With the new integration of Answer The Public with Bing and YouTube, you can look at the autocomplete phrases from these two platforms to identify more trends in user searches.
But why should you look for the same kind of information on three different platforms?
For starters, YouTube is the second most popular website after Google.
Many would argue that it’s also the second most used search engine.
Heck, if YouTube’s user base were a country, it would have 1 billion more people than the world’s most populous country in 2023!
That’s a lot of users.
I’ve also seen too many SEOs and marketers ignore Bing, and many have come to realize that it’s a power to reckon with nowadays. Especially with their large investment in ChatGPT.
According to Statista, Bing jumped from a market share of 4.55% in 2015 to over 9.19% in July 2023.
And let’s look at demographics if that’s not enough to convince you.
While Google is a dominant force across most countries and demographic cohorts, Bing and YouTube can give you valuable information about more specific groups.
YouTube’s base is the most popular among younger generations.
According to the latest data, more than two out of every three users of YouTube are between the ages of 25 and 44, while 15% of all YouTube users are from 18 to 24 years old.
All things combined, 56.66% of YouTube’s audience are either millennials or Gen Z, and 85% of children ages 2-12 say they watch YouTube.
Which is different from Bing too.
The majority of Bing users are in more mature age groups.
About 18% are between the ages of 25 and 34, and a similar chunk is in the 35-44 range.
But here’s an interesting thing: the 45-54 age group outpaces them, grabbing 20% of the share.
If you want to learn more about search phrases mature audiences are searching for, Bing can be a valuable source of insight.
Powering Your Omnichannel Marketing Strategy
When you’re creating content for multiple channels, it’s a good idea to source your ideas from different platforms.
Not only that: identifying trends that are emerging in those different channels can help you understand where your audience’s attention is headed.
Especially when you know that different demographic groups are using those platforms.
Let me explain.
While you can get many valuable content ideas just by doing one search with Answer The Public, the feature I like the most is Answer The Public’s Projects.
The tool will keep searching for your topic automatically and discover search phrases that are emerging, and others that are fading out.
All you have to do is click “Your Searches” under Dashboard, and you’ll see all the different searches you made.
Once you’re in, click “Track Changes,” and you’ll automatically receive new search terms that Answer The Public found weekly via email.
And when you do that, you’ll learn what’s trending and what’s losing your audience’s interest week after week.
The best thing?
You can do that for Google, Bing, AND YouTube.
Whether your focus is web content, video content, or paid advertising, understanding search trends on Google, YouTube, and Bing empowers you to create content that appeals to a broader universe of users.
So what are you waiting for, give the new Answer The Public a try.
See How My Agency Can Drive More Traffic to Your Website
- SEO - unlock more SEO traffic. See real results.
- Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
- Paid Media - effective paid strategies with clear ROI.
Are You Using Google Ads? Try Our FREE Ads Grader!
Stop wasting money and unlock the hidden potential of your advertising.
- Discover the power of intentional advertising.
- Reach your ideal target audience.
- Maximize ad spend efficiency.