Neil Knowledge

How to Increase Your Search Traffic by 58% in 30 Days

My search traffic went from 283,000 visitors a month in December 2016 to 449,000 visitors in January 2017.

You are probably wondering how I grew my search traffic significantly.

Did Google make a major algorithm change? No. Did I build more links? No.

The only thing I did was adjust my URL structure. My URL structure used to be:

domain.com/month/day/year/post-title/

It’s now…

domain.com/blog/post-title/

That one change increased my search traffic by roughly 58%. The reason being is Google is now seeing my blog posts in relation to my domain and blog instead of a specific date.

The posts I write are evergreen, so there is no reason to have dates in my URL structure.

Now if you make this change, there are a few things you need to know:

  1. You also have to update your internal links. You can’t just change your URL structure without changing your internal links.
  2. You need to 301 redirect your old URLs to your new URLs.
  3. You have to update all of these changes at once.

If you are building a site from scratch, don’t make the same mistake I made. Have clean URLs, and don’t have too many sub-folders.

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