Neil Knowledge

How to Turn Blog Readers Into Customers

It doesn’t matter how many visitors or readers you have if you can’t get them to convert into customers.

Your visitor count is a useless metric unless you can convert them. Here’s how to convert visitors into customers:

1. Write in a conversational tone – by using the words “you” and “I” within your posts you will create a conversation with your readers. By creating a conversation people will engage with you and they are more likely to buy your products or services.

2. Make your content skimmable – by using subheadings within your blog post it will make your content easier to read. Your paragraphs also need to be short. They shouldn’t exceed 5 or 6 lines.

By making your content easier to read, it will also cause your readers to be more engaged which increases the likelihood of them purchasing.

3. Wrap up your post with a conclusion – similar to the point above this makes it easier for people to digest your content. And end your conclusion with a question as this causes more readers to leave a comment. When people leave a comment, respond and engage with them so you can build a relationship with them.

4. Link to your products or services – by linking to your products and services you can then drive traffic to pages that cause sales on your site.

5. Create blog posts that are case studies – when you showcase the results people have achieved by using your products or services this will convince more of your readers to become customers.

It’s that simple. Follow the 5 steps above to generate more customers.

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