How to Promote Your Content When You Have No Followers
Who said you need social media followers to get more traffic to your blog?
Whether you have social media fans or you are starting out from scratch, here is what you need to do:
You need to link out to industry sites. It doesn’t matter if it is a competitor. By linking out when you are citing facts or sources, it will build trust with your audience.
You can’t just write a blog post with claims and not cite your sources. This will damage your reputation.
Once I link out to people ask them to share my content on the social web. In essence, I am emailing every person I link out to.
Within that email, I ask them to share my post on their favorite social network. This works well because people don’t mind promoting you when you are promoting them via a link. Here is the email template I use:
Hey [website owner],
I love your work, so much so that I even linked out to you in my latest blog post.
[insert link to your blog post]
Feel free to check it out.
PS: If you shared this post it wouldn’t just make my day, it would make my year.