How to Get Started With Conversion Optimization
Do you want to convert more visitors into customers? Well, here is how you get started:
Step #1: Survey your visitors – through qualitative data you can get insights on why people are leaving and not buying. You can use Qualaroo or Survey Monkey to figure out why people don’t want to buy.
Once you get 30 to 40 response you’ll have a good understanding of what issues people are having on your website.
For example, if the issue is that people don’t want to buy from your website because you don’t offer “free shipping”, then you can test offering that and see if it increases conversions.
Step #2: Install Crazy Egg – through the visual analytics reports that Crazy Egg provides you can see how people browse through your website. It will show you how far people scroll, what pages they click on and where people are dropping off.
By combining this data with your survey data you will have a good understanding of the bottlenecks that are reducing your sales.
Step #3: Run A/B tests – through Crazy Egg or Optimizely you can run A/B tests. A/B testing is showing a portion of your visitors your original web page and a portion of your visitors the new version that you think will convert better.
The testing software will show you if your changes convert more or fewer visitors than the original.
After the test is over, you just have to rinse and repeat the process.