Have you ever been part of one of those big Facebook groups, and thought “Wow. It would be cool to create something like this myself.”
I was in that position myself a few years ago. I was part of a massive Facebook group with tons of interaction, valuable discussion, and engaged members.
The group was thriving, growing, and providing value.
The group managers were benefitting, too! They were growing their personal brand, passively marketing their products, and helping others.
About that time, I started my Facebook page. (Which is different from a group; I’ll explain in a minute.)
I created my Facebook page for my personal brand since that was the easiest thing I knew to do.
Then, I worked to build the page’s audience.
At the time of writing, my Facebook page has 891,191 likes. Over the past seven days, I gained 7,311 new likes. 26,098 are “talking about this” page right now. Overall, there are 889,770 users who are following my updates.
Those numbers sound big and impressive. And, sure, my page has grown a lot in the past couple of years. But soon, I discovered there was something even more valuable.
The number of likes (or members) wasn’t as high. But the engagement was insane.
It was Facebook groups.
When I started looking into it, I realized a massive marketing opportunity just waiting to happen.
Sure, Facebook pages were great. I had learned the basic skills required to build a nice page audience. But for many marketing purposes, groups were even better!
A Facebook page allows you to stake out your claim on the world’s largest social media platform. But a Facebook group gives you more control over that platform, influencing people in a bigger way than a Facebook page.
I could roll off a list of the benefits of starting and creating a Facebook group, but instead, I’m going to do something more valuable.
I’m going to explain how you can create an engaged Facebook group from scratch.
Recently, I worked with one of my clients to build their Facebook group. After 6 and a half months of work, they reached 11,284 members.
The value is there. All you have to do is build the group.
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