Facebook may no longer be the coolest or sexiest social network on the block.
It may no longer be the place where teens and tweens go to vent their angst.
In fact, 71.1 percent of all Facebook users are 25 years or older.
But you know what? It’s bigger than ever.
Recent data from Statista even shows that Facebook has 1.86 billion monthly users.
And just look at how much it continues to grow. That doesn’t look like a slowdown to me — let alone the “death of Facebook.”
This means the marketing opportunities are plentiful.
I even think that Facebook is one of the best places to spend your money. And I spend a lot!
To show you why, let’s just compare the cost-per-click (CPC) of Facebook and the ultimate PPC juggernaut, Google Adwords.
The average CPC on the Adwords search network is $2.32.
And what about Facebook?
The average CPC is only $0.64! With a bit of jiggering and some smart moves, you can crush this number to an even tinier amount!
That right there should pique the interest of most online marketers.
The other thing that I love about Facebook advertising is the wide variety of options that are available.
For example, you can build brand awareness, increase engagement, send traffic to your Facebook page or go right for the jugular and try to make an immediate conversion.
It really just depends on your specific goals and what you’re trying to accomplish.
Just look at all of the different marketing objectives you can choose from.
But here’s the deal.
Facebook is a different animal than traditional PPC platforms like Adwords.
In other words, Facebook is more than just buying clicks or impressions. Used correctly, Facebook comprises its own powerful sales funnel.
Allow me to explain.
Learn how I use sales funnels to drive sales and increase my conversions.