I recently had an experience that changed the way I think of digital marketing.
It happened on Facebook.
More specifically, it happened on Facebook Messenger.
I’m talking about Facebook Messenger bots, also called “messenger bots,” “chat bots” or “Facebook bots.”
My colleagues shared with me a recent marketing campaign that they conducted using Facebook Messenger.
The metrics convinced me: 88% open rate and 56% click through rate!
Sure, I’ve had some great email marketing campaigns, but it’s hard to top that result.
The experienced proved to me that Facebook Messenger bots are one of the most powerful new methods in digital marketing.
What do Facebook Messenger bots do? Think of it this way. It’s like email marketing, but using Facebook Messenger.
Facebook Messenger bots are a relative newcomer to the marketing scene. That’s why it’s an exciting time to dive in and learn all about them.
Being an early adopter of Facebook Messenger bots will give you a huge advantage as a marketer.
You may have heard of a concept called first-mover’s advantage or FMA.
The idea is this: If you’re the first one using a specific tactic or employing a particular tactic, you win.
The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. The early adopters of Facebook groups built massive followings. The early adopters of Twitter created huge brands and cultivated enormous influence.
The earlier you learn and use a new marketing tactic, the more likely you are to benefit from it.
It’s the perfect time to use Facebook Messenger bots.
Right now, we’re in the phase of Facebook Messenger marketing where customers are not yet experiencing things like “banner blindness” (web ads) or “email fatigue” (email marketing).
When you send a prospect a Facebook message, they’re far more likely to view and click through than they would with an email marketing message.
It’s hard to ignore! Plus, it’s new and exciting.
People are responding to Facebook Messenger messages in record-high numbers. I know for a fact that you can get 88% open rates on your Facebook Messenger bot campaigns.
I’ve seen the proof, and I’m a believer.
What I don’t know is how long the good times are going to last.
Here’s what you need to know about Facebook Messenger bots and how to get started raking in those leads for yourself. [click to continue …]