If one thing’s for sure, there’s a ton of confusing information out there on proper URL structure.
To be fair, it is a pretty multi-dimensional concept with a lot of working parts.
And while proper URL structure isn’t exactly the holy grail of SEO efforts, it still serves as a noteworthy way of gaining a possible edge over your competition in search engine rankings.
With this in mind, I highly recommend that you avoid the “bento box” approach to optimization.
Don’t focus so much on one specific component of SEO, like URL structure, that you forget to consider SEO on a holistic level.
To help you along your SEO journey, I’ve compiled a sweeping guide to serve as a one-stop-shop resource for all of your URL structuring needs.
So what exactly does “correctly” mean, anyway?
The descriptor “correctly” refers to SEO-friendly URL structure that is optimized for search engines to both promote PageRank and enhance the user experience.
As you probably already know, keeping user experience at the forefront of your mind is perhaps the most important of all SEO efforts.
At the end of the day, we can optimize our content and URL structures until we turn blue in the face.
But, without offering a great user experience and useful, unique content that will engage the reader and promote sharing — it will be nearly impossible to organically rank well on search engines. [click to continue …]