Before I launch into this article, I want to get the elephant in the room out of the way.
I know what you might be thinking: “Really, Neil? Bing?”
Yes, I meant Bing. No, that’s not a typo or a joke.
There’s no doubt that Google is the goliath in the search engine space. They’ve done an excellent job of making “Google” synonymous with “search engine.”
Heck, Google is even the go-to verb people use when they talk about searching on the web. “I need to Google that.”
So with Google absolutely dominating the search engine world, is it a waste of time to talk about other search engines?
It might surprise you, but Bing is anything but a waste of time.
A lot of people hate on or even make fun of Bing. That’s mostly because it’s the closest competitor to Google, and people assume it’s tiny.
But Bing is shockingly big.
And as of May 2016, Bing’s market share was growing while Google’s was dropping.
Needless to say, lots of people use Bing.
Like Google, Bing also offers ads. And there’s a ton of power here.
There’s good reason to use Bing Ads. The search engine receives 11 billion monthly searches and 59 million users that are exclusive to Bing.
So here’s the big question: How do you make the most of your Bing Ads?
I compiled a master list of 21 hacks that experts have used to create outstanding Bing ads.
If you’re new to Bing Ads, first check out my article on setting up a campaign.
Then get ready to learn a bunch of tips to take your ads to the next level. [click to continue …]