PPC campaigns aren’t a “set it and forget it” type of thing.
Good ad campaigns are tough to create. I know, I’ve created a lot of them.
You have to squeeze all the benefits of your product or service into 20 characters or less.
That means your ads need to pack a punch. Your ad’s headline is the first line of defense.
Why would someone click to read more of your ad if the ad itself sucks?
Or why would they bother finding out what’s on your page?
Your landing page could be amazing. But if the ad isn’t good, nobody’s clicking through to see it.
A good headline will improve your PPC ad viewability and CTRs. A bad headline (or even a mediocre one) will keep people scrolling past.
Whether you’re buying ads on Google or you’re advertising on Facebook, having a solid headline can make or break your conversions.
The trick is that you should never write ads from scratch. You can’t afford to get this part wrong.
Instead, you should stick to proven formulas that have worked and will continue to work.
Here are some of my favorite headline formulas that will make your ads irresistible. [click to continue …]