I was recently chatting with a close friend of mine who has just started her e-commerce business and is trying to grow her email list. This is what she said:
Neil, your tactics are awesome, but I don’t have the budget of the multi-million-dollar businesses you’ve worked with. Maybe you could tell me what has worked for them that I could implement, too.
I thought for a moment about her many possible options, but it all boiled down to one word: Crowdsourcing.
Multiple definitions and applications of this word abound. However, people tend to agree that it involves broadcasting a problem to the public and asking for suggestions to solve the problem.
For example, you can crowdsource using 99designs. Just post a design project and designers will compete to give you the best custom design.
Arcbazar is another crowdsourcing site where you can launch architectural design competitions and get inputs from architects or interior/landscape designers from all over the world.
In both cases, you decide what is best for your project by choosing your favorite design.
The power to make that decision is vital, especially in the context of this post.
It’s the reason some people see Wikipedia as a failed example of crowdsourcing, and by extension, an unreliable source of information.
With Wikipedia, anybody can edit the pages, and there is no gatekeeper to stop editing already accurate information.
Consider this, a man edited a band’s Wikipedia page claiming to be related to one of the band’s members, and he used that information to get backstage after their gig in Melbourne, Australia.
Although Wikipedia’s efforts have fallen short, crowdsourcing works, and it can help your ecommerce business.
The question, like my friend asked, is how.
Though I gave my friend a short answer, this post is the long version of my response to her.
Let’s get to this right away. I’ll discuss three ways you can use crowdsourcing to grow your ecommerce company’s email list.
Let’s start with the product names. [click to continue …]