Do you know that 40% of worldwide internet users have bought products/goods online?
People are increasingly looking to shop online. And, they’re even shopping from the smaller screen, because of better mobile networks and bigger mobile sizes.
Still not convinced about the business opportunity that the digital marketplace presents?
Then look at the findings of this 2016 report by Forrester Research:
- Online sales are expected to rise at an average rate of 9.32% annually over the next five years. US consumer spending will reach $523 billion online by 2020.
- The number of consumers browsing and buying online is expected to hit 270 million (mainly driven by mobile).
The eCommerce boom is already upon us.
If you have always wanted to sell your own products online and build a successful business, then now is the time.
The best part is that there are numerous tools that will take care of the technology. So, you’ll only need to focus on building a brand and taking care of the real business aspects.
Let’s start with the obvious options for starting an eCommerce business:
Becoming a seller on eBay and Amazon.
While you can earn a lucrative income from these huge brands, it’s tough to market for sales on these platforms. You’ll face problems with differentiating yourself among the plethora of sellers and resellers that reside on these platforms and sell the same products as you.
That’s why I emphasize building a personal eCommerce brand. Sure, you might not become as huge as Amazon, but you won’t have to fight solely on price.
What can building a loyal audience that emotionally connects with you mean for your business?
You can have hundreds of thousands people waiting for your products, even before you launch them. And, you’ll get free viral marketing for your brand when your fans share your brand story on social media.
A great example is Emily Weiss from Glossier. She grew her new business Instagram account to 15,000 followers, even before announcing her first product. I’ve shared Emily’s detailed story here.
Similarly, you might have seen the hilarious Dollar Shave Club (DSC) YouTube advertisements. DSC was committed to become a consumer-focused brand and they eventually got acquired by Unilever for $1 billion.
If you’re serious about building a successful eCommerce brand from scratch, then this article can help you achieve your goal. I’ll share examples, case studies and tools to set you on the right path.
Download this quick how to guide to build a successful eCommerce brand from scratch.
Here are a few tips to create an eCommerce brand that clocks upwards of $1 million in yearly revenue. [click to continue …]