Psychology is the magic bullet of conversion optimization.
Well, maybe that’s a tad bit idealistic.
But psychology is arguably the most important weapon you can have in your arsenal.
Understanding the underlying thought processes of consumers is your ticket to grabbing their attention, eliminating any friction that may be hindering them from buying, and breaking through both conscious and subconscious barriers.
The thing that I personally love about marketing psychology is its universality.
Even though consumers come from all walks of life, their minds all work in a similar, predictable way.
Of course, there are a variety of demographics out there, but at the end of the day, we’re all wired virtually the same.
In fact, the National Human Genome Research Institute reports, “All human beings are 99.9 percent identical in their genetic makeup.”
Understanding the habits, tendencies, preferences, etc. of your audience and what makes them tick can be incredibly advantageous.
And if you construct your homepage with psychology in mind, it’s going to have a positive impact on your conversion rate.
Let’s discuss what I think are 19 of the most effective psychological principles that will take your homepage conversion rate to the next level.
Here we go. [click to continue …]