I’ve been blogging for more than 10 years. After launching and growing multiple successful blogs, there’s one thing that doesn’t change — the amount of effort I put into writing really good headlines.
Good headlines don’t happen by accident. Killer titles have to grab people’s attention, spark their curiosity and encourage them to click!
Even though my titles are good, I wanted to make them better. Heck, I wanted my headlines to be so good that they would go viral!
If I could improve my headlines, I would be able to boost my traffic, engagement and sales.
So, I did what I normally do when I’m trying to improve: I got data.
Here was my idea: I would gather the top 10,000+ article titles or headlines from the past year and see what they all had in common. I would parse them, compare them and uncover the tactics of top-performing titles.
If I did this, I would have a clear idea of how to create killer titles, every time.
This is what I discovered. [click to continue …]