Recently I wrote an blog post on black hat SEO.
The comments exploded. At the time of writing, the black hat post had 162 comments.
The article didn’t even do that great from a social media sharing perspective.
Even without big time sharing, things were heating up in the comments (in a good way).
People were writing long comments.
I loved it! It was like I had gathered a group of SEOs together in a bar. We were talking, laughing, swapping war stories, and having a back-slapping good time!
That’s the power of a great article. It brings in comments, creates community, and multiplies value.
But you know what’s kind of sad?
A lot of blogs have stopped allowing comments. I understand where they’re coming from. But in my opinion, comments are a great thing!
For the many marketers who are in favor of blog commenting, I wrote this for you.
I want to show you the things I’ve done on my blogs to generate tens of thousands of comments over the years.
And if you want to join this discussion, feel free to leave a comment!
Learn how I created an engaged blog audience that comes back to the site 40% of the time and they comment on a monthly basis.