Let’s be honest: Consistent content creation can be a huge pain.
Trust me, I know.
After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine.
From crushing cases of writer’s block to digging for topics that make readers tick, there’s no denying the challenges of showing up day after day with fresh content for your audience.
Yet there’s also no denying the benefits of blogging, and that’s exactly why you can’t afford to ignore your long-term commitment to content.
The more you blog, the more likely you are to build a foundation of traffic and leads over time.
But you probably already know all of this, don’t you?
The real question burning up most marketers is this: How do you know if your content is truly paying dividends? How can you be sure that you’re getting the most bang for your buck given the sheer amount of time and resources it takes to craft a new piece?
If you’re a marketer that’s putting their blood, sweat, and tears into your content yet see little to no ROI, you’re certainly not alone. Only 41% of marketers actually see a positive ROI for their content marketing efforts.
Unfortunately, I see this all the time.
There are many reasons why your content might flop, but there’s one particular problem that plagues most marketers I work with (hint: it’s probably not because you’re a lousy writer).
Ultimately, it comes down to how you spend your time.
Most marketers are horribly inefficient when it comes to the time they spend on any given piece of content.
Here’s the thing, though: I’m not talking about the time spent writing or editing. I regularly craft quality blog posts within two hours without breaking a sweat. Chances are, you can too.
Their inefficiency comes from how they treat their content after they hit “publish.”
After all, you can be doing everything right in terms of on-page optimization and still see little to no engagement from readers and the SERPs alike.
In an era where more than 2 million blog posts are published per day, promotion is the crucial piece to the marketing puzzle that’s so important but also so easy to screw up.
If you aren’t taking the time to squeeze the most out of your content in terms of promotion, you’re shooting yourself in the foot.
If you want to see actual results from your content, from more shares and comments to “likes” and leads, perhaps it’s time to rethink how you spend your time creating content. [click to continue …]