You probably already know what branding is.
It’s the look and feel of a company, like its logo and website, as well what people think of it. In other words, the brand represents the company’s reputation.
A classic example of great corporate branding is Nike. The swoosh logo, the tagline “Just Do It”, and the companies ads that feature real athletes make up the brand.
As soon as you see a Nike ad, you recognize it.
But how can that help you as a person?
It’s the same principle. You are your personal brand.
Who you are online is who you are as a business.
Your content becomes your voice as a company, and your brand is built by how successfully you market that brand to your customers.
A perfect example of content marketing in business is Tim Ferriss.
He’s known for his bestselling book, “The Four Hour Workweek,” as well as his blog and podcast. He’s one of the world’s most popular business strategists.
Guess why he’s so well known?
His book, blog, and podcast all serve one purpose: to build his personal brand and leverage it into successful business ventures.
The core value of his brand is helping others realize their dreams, so everything he writes or says is focused on that.
He posts comprehensive and useful content that truly helps others, and in turn, makes people want to buy from him.
But don’t panic. You don’t have to be a famous author like Tim to develop a solid content marketing strategy for your business.
Anyone can do it!
In this post, I’m going to break down everything you need to know about creating a content marketing strategy for your personal brand.
It’s a really fun process, so let’s dive right in. [click to continue …]